Brand CI

Spatial regulations

In order to maintain the formative characteristics of the SK identifier, there should be a minimal protected space around the symbol mark and logo mark. The spatial regulations of the symbol mark and the logo mark are divided into spatial regulations A and B, which must be followed.

Logo mark’s spatial regulation A

When applying the logo mark, there must be enough clear space as per the spatial regulations. When assuming the height of "K" in the logo mark is X, there has to be 0.5X of space on every side.

Logo mark’s spatial regulation B

Spatial regulation B can be applied only when legibility cannot be secured due to spatial restrictions in the media such as billboards, drafts, and printouts, where legibility is important. When assuming a height of "K" in the logo mark is X, there has to be 0.25X of minimum space on every side.

Symbol mark’s spatial regulation A

The symbol mark is located on the top right of the logo mark, considering the optical progress direction of the "Happy Wing". When assuming the height of "K" in the logo mark is X, the size of the symbol mark should be 1.1X and the distance between the symbol mark and the logo mark should be 0.25X.

Symbol mark’s spatial regulation B

In case the reproduction data cannot be applied to the CD, it can still be utilized by drawing. But the drawing has to be precise and in accordance with the regulations in a way that the SK identifier is not damaged.

Main color

SK’s colors consist of main colors and sub-colors. SK Red and SK Orange are the main colors of SK, representing SK. In particular, the color usage standards should be complied with because the repetitive use of the same colors plays an important role in building the image of SK.

  • SK Red

    Color Chip
    PANTONE® 186 C
    RGB Color
    234 / 0 / 44
    HEX
    #EA002C
    CMYK
    0 / 100 / 81 / 4

  • SK Orange

    Color Chip
    PANTONE® 158 C
    RGB Color
    255 / 122 / 0
    HEX
    #F47725
    CMYK
    0 / 66 / 97 / 0

Sub-colors

Other than the main colors, the sub-colors of SK consist of SK Yellow, SK Green, SK Teal, SK Blue, SK Navy, SK Purple, SK Black, and SK White. The color regulations specified in this clause must be complied with in order to display consistent colors in various environments and channels.

  • SK Yellow

    Color Chip
    PANTONE® 300 C
    RGB Color
    251 / 188 / 55
    HEX
    #FBBC05
    CMYK
    0 / 20 / 100 / 0

  • SK Green

    Color Chip
    PANTONE® 2292 C
    RGB Color
    155 / 207 / 10
    HEX
    #B3CF0A
    CMYK
    43 / 0 / 100 / 0

  • SK Teal

    Color Chip
    PANTONE® 3275 C
    RGB Color
    0 / 154 / 147
    HEX
    #009A93
    CMYK
    100 / 0 / 50 / 0

  • SK Blue

    Color Chip
    PANTONE® 300 C
    RGB Color
    0 / 114 / 198
    HEX
    #0072C6
    CMYK
    100 / 50 / 0 / 0

  • SK Navy

    Color Chip
    PANTONE® 288 C
    RGB Color
    14 / 48 / 109
    HEX
    #0E306D
    CMYK
    100 / 78 / 0 / 37

  • SK Purple

    Color Chip
    PANTONE® 526 C
    RGB Color
    104 / 33 / 122
    HEX
    #68127A
    CMYK
    75 / 100 / 0 / 0

  • SK White

    Color Chip
    PANTONE® White
    RGB Color
    255 / 255 / 255
    HEX
    #FFFFFF
    CMYK
    0 / 0 / 0 / 0

  • SK Black

    Color Chip
    PANTONE® Black
    RGB Color
    0 / 0 / 0
    HEX
    #000000
    CMYK
    0 / 0 / 0 / 100