This advertisement showcasing SK Innovation’s “Infinite Energy Formula” embodies our unique identity – always answering the questions about the energy needed in this era.

“Create a net zero world that everyone dreams of, SK Innovation leads the way”
🌏 'Green Energy & Materials Company,' SK Innovation leads the ‘Net Zero Innovation’ today.

💪 SK Innovation’s strong determination to shape a better future with innovative technology was reborn as a parody of the famous film “Liberty Leading the People” (1830, by Eugène Delacroix).


📌 2023 Brand Campaign Print Advertisement?
The “Green” Picture campaign, an artwork with the use of pictures created by a parody of famous artworks and artificial intelligence (AI) to provide green business vision and determination of SK Innovation and its subsidiaries to stakeholders in an easy and approachable manner.

“SK Energy provides energy solutions from renewable energy production to charging for electric and hydrogen vehicles.”

🌏 A clear sky, fresh air. SK Energy takes the lead in energy solution to prepare for the future.

💪 Letting artificial intelligence (AI)'s imagination run wild, the future vision of SK Energy, a recognized energy company communicating with the Earth, has been reborn as a masterpiece.


📌 2023 Brand Campaign Print Advertisement?
The “Green” Picture campaign, an artwork with the use of pictures created by a parody of famous artworks and artificial intelligence (AI) to provide green business vision and determination of SK Innovation and its subsidiaries to stakeholders in an easy and approachable manner.

"The circularity of plastics is the circularity of the Earth"
🌏 Discarded plastics that build a large-scale recycling complex create new value.

💪 The powerful execution of SK Geo Centric, the infinite resource creator that transforms waste plastics into new resources, has been reborn as a parody of the masterpiece “The Birth of Venus” (15th century, by Sandro Botticelli).


📌 2023 Brand Campaign Print Advertisement?
The “Green” Picture campaign, an artwork with the use of pictures created by a parody of famous artworks and artificial intelligence (AI) to provide green business vision and determination of SK Innovation and its subsidiaries to stakeholders in an easy and approachable manner.

“With SK On’s global battery technology, there is no problem in a snowstorm and blackout.”

🌏 Create a cleaner and more convenient world with the use of the best battery.

💪 Even amidst large-scale power outages, households were filled with bright light and warm air thanks to electric cars equipped with SK On batteries. The 44-hour miracle made possible by SK On's innovative technology has been reborn as a green masterpiece through artificial intelligence (AI).


📌 2023 Brand Campaign Print Advertisement?
The “Green” Picture campaign, an artwork with the use of pictures created by a parody of famous artworks and artificial intelligence (AI) to provide green business vision and determination of SK Innovation and its subsidiaries to stakeholders in an easy and approachable manner.

🌏 Beyond the engine oil market into energy-efficient businesses including lubricants for electric cars and thermal management!

💪 This artwork, which parodies the “Starry Night” by Vincent van Gogh from the 19th century, describes waves rising into the beautifully shining starry sky, evoking the future night sky that SK Enmove, a leading energy company, aims to create in advancing energy efficiency.


📌 2023 Brand Campaign Print Advertisement?
The “Green” Picture campaign, an artwork with the use of pictures created by a parody of famous artworks and artificial intelligence (AI) to provide green business vision and determination of SK Innovation and its subsidiaries to stakeholders in an easy and approachable manner.

“We fill the world with good energy through energy supply and resource recycling."

🌏 Good energy that benefits all by reducing carbon.

💪 From waste plastics, used tires, to biogas. SK Incheon Petrochem's recycling business of discarded resources will shine the world like a lighthouse by creating new value from what is discarded. Today, SK Incheon Petrochem dreams of being a company that benefits the environment and society with “Green Energy” and “Green Solution”.


📌 2023 Brand Campaign Print Advertisement?
The “Green” Picture campaign, an artwork with the use of pictures created by a parody of famous artworks and artificial intelligence (AI) to provide green business vision and determination of SK Innovation and its subsidiaries to stakeholders in an easy and approachable manner.

"Innovative technology for battery separation membrane safely powers worldwide electric vehicles."

🌏 SK IE Technology, a global top-tier material solution company with distinctive technological competitiveness.

💪 The separation membrane, positioned between the battery's positive and negative electrodes, prevents malfunctions including explosions and fires, maximizing battery safety and performance. Just like the green future envisioned by artificial intelligence (AI), SK IE Technology ensures safe and joyful moments.


📌 2023 Brand Campaign Print Advertisement?
The “Green” Picture campaign, an artwork with the use of pictures created by a parody of famous artworks and artificial intelligence (AI) to provide green business vision and determination of SK Innovation and its subsidiaries to stakeholders in an easy and approachable manner.

"Being able to capture carbon dioxide and store it in the ground, making the earth shine greener."

🌏 SK Earthon realizes ‘Carbon to Green’ with the long accumulation of exploration technology.

💪 Fish swimming in the blue sky and sea. SK Earthon makes a cartoon-like story of burying carbon to create a country where happiness prevails.


📌 2023 Brand Campaign Print Advertisement?
The “Green” Picture campaign, an artwork with the use of pictures created by a parody of famous artworks and artificial intelligence (AI) to provide green business vision and determination of SK Innovation and its subsidiaries to stakeholders in an easy and approachable manner.