Brand CI
The logo mark takes into consideration the harmony with "Happy Wing"
The logo mark is designed with consideration given to the formative characteristics of the "Happy Wing".
Using the logo mark solely has the advantage of fewer spatial restrictions and better legibility, but it lacks the symbolism to be used as an identifier representing SK. Therefore, in principle, when expressed in the media, the logo mark should be used in combination with the "Happy Wing" symbol mark for the effective delivery of the SK identifier.
The formative characteristics of the logo mark 1
The logo mark is designed with a Bliss Bold font. Bliss Bold is a smooth and curvaceous font with a simple and legible structure.
The formative characteristics of the logo mark 2
The ends of the "S" and "K" are in curves so that the sense of space between the letters is expressed. These formative characteristics deliver a gentle and friendly image.
The basic symbol mark "Happy Wing"
"Happy Wing" is the element that represents SK identifier’s formative characteristics and symbolism the best. To avoid any image degradation from distortion, modification, and misuse of the identity, the regulations and principles associated with the application of the symbol mark must be adhered to. "Happy Wing" is the representation of two soaring wings with the motif of a communication satellite, kite, etc., symbolizing the advancement of energy, chemical and information communication businesses, the two growth axes of SK, and is the face of SK embodying the enterprising spirit towards the global market and the will of "the pursuit of happiness."
The formative characteristics of the symbol mark 1
It expresses a dynamic and enterprising sentiment along with the meaning of soaring. When using the symbol mark in the identifier, the specified angle on the left (29.4˚) should be followed.
The formative characteristics of the symbol mark 2
The white line of "Happy Wing" represents the "S" and "K" of SK. This is for the reinforcement of SK’s identifier, and it should not be dislocated or distorted.
Signature combination
SK Innovation
SK Innovation E&S
SK Energy
SK Geo Centric
SK On
SK Incheon Petrochem
SK IE Technology
SK Earthon
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